Citylife Presbyterian Church was founded in 2001 and seeks to be a source of truth and renewal for the community of Boston. Stepping into this new decade, they wanted to update their visual identity to closer align with the felt identity of the church and their mission. One that is more human and welcoming.
More is coming on this project. Check back in the coming months for more!
While not wanting to stray entirely from their past identity, we wanted to give Citylife a mark that felt less confined within itself and more organic. Many C's we're drawn during the creation of this new logo...
The new logo is brought to life by breaking the organic elements out from their confined space, allowing it them breathe and grow; and by italicizing life, which also helps to differentiate the two words.